The winners of the latest Creative Works have been revealed in the 27 July issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Shnoosee Bailey, executive creative director, HeyHuman.
Creative Director's Choice
HealRWorld: The smile of the child by Geometry GlobalAdded 01 June 2016
What caught my attention was the notion behind turning the heritage of words into a currency – it’s a smart way to connect people to Greece’s financial crisis. It gives an increased perceptual value to Greece through its cultural contributions and changes the question from a generic ‘please help’ to ‘let’s pay them back’ using our social media channels as the delivery method. That’s the strength in this campaign, being able to bring a provocative twist to a charity that hopefully people will start tweeting about.
UK Readers' Favourite
BT has launched a new £1m business brand campaign highlighting the importance of relationships in business and reflecting the culture of collaboration. Created by Now, ‘In Sync’ features live performances from a group each delivering a different word of the script. Showcasing the talents of acapella group The Buzztones, the work aims to demonstrate how being ‘in sync’ with each other is crucial when trying to turn business ideas into reality.
US Readers' Favourite
Cotton Incorporated: #CoolerInCotton by DDB New YorkAdded 11 July 2016
DDB New York has launched a national campaign for Cotton Incorporated designed to remind consumers of cotton’s warm weather benefits in the age of synthetic fibers. In a Broadway-style musical public service announcement, a cheerful singer walks viewers through the sticky situations that people may find themselves in if they don’t wear cotton on a hot summer day.
For its latest campaign, confectionary brand Skittles gave up its colourful rainbow and released a special edition monochrome wrapper as a part of the celebrations for London Pride. The ‘Give the Rainbow’ campaign, created by Adam & Eve DDB, launched with an open letter admitting that ‘only
one rainbow deserves to be centre of attention’. There’s been a few brands releasing campaigns around London Pride this year, but this has to be one of the best we’ve seen!
Also featured in the 27 July issue of The Drum were TBWA\Paris and Freuds. To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can also have your say on the work we feature in print.