Apple Music has secured the rights to arguably the most viral component CBS's The Late Late Show With James Corden, the Carpool Karaoke, as it looks to incentivise more users to join its service.
The music streaming service will distribute 16 episodes, one per week, to subscribers across the globe.
The caveat is of course that the ever-charismatic James Corden will not host but instead serve as a creator and producer along with Late Late Show producer Ben Winston.
Eddy Cue, Apple head of software and services, told the Hollywood Reporter: "We love music, and Carpool Karaoke celebrates it in a fun and unique way that is a hit with audiences of all ages, it's a perfect fit for Apple Music."
The company is still to announce a date for the launch of the show.
The Carpool Karaoke segment garners tens of millions of views on YouTube, expanding viewers way beyond the read of the live and VOD broadcasts of the Late Late Show. To date, an episode featuring Adele has achieved 119m views.