Vodafone moves Australian media business to GroupM to align with global ‘Team Red’ deal

Vodafone moves Australian media business to GroupM

Vodafone has moved the final part of its global media account to GroupM to create a unified deal for its bespoke ‘Team Red’ arrangement with the agency.

The Australian media business has moved from another WPP AUNZ agency Bohemia to GroupM, marketing the final territory to move into the specially created Vodafone media unit at GroupM ‘Team Red’.

The telco has already put this unit live in all markets and it said it expected the Australian part of the agreement to be set up by 31 October this year.

Vodafone chief marketing officer, Loo Fun Chee, said: “Bohemia has been an instrumental partner in helping us tell our turnaround story. We thank it for its work during that time, including our brand relaunch and most recently Vodafone’s network demonstration partnerships with Nova, Channel 7 and Prime.

We saw an opportunity to leverage WPP GroupM Media’s solid understanding of our global business as we enter this exciting new period of growth. We look forward to working with fellow WPP GroupM agency in the future,” she said.

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