Tesco will soon introduce a health and well-being ‘store in store’ format thanks to a tie-up with retailer Holland & Barrett.
The supermarket is looking to bring more third-party retailers into its larger stores after finding that shoppers are keen to combine their grocery shopping with that at other well-known brands.
It’s the same insight that led Sainsbury’s to buy Argos earlier this year.
But, Tesco is looking to go down a less complicated route by forging a partnerships and this deal with Holland & Barrett will see it focus on ‘health and wellbeing’ as a concept in a number or stores.
The space features some 3,000 product lines from Holland & Barrett’s health, food, beauty and sports ranges. Staff in the trial stores will be trained in the same way as all Holland & Barrett staff in the company’s ‘Qualified to Advise’ standards, the equivalent of an A-level in nutrition, and will be able to answer and advise on a range of customer queries from sports nutrition through to pregnancy supplementation.
“We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett,” said Matt Davies, Tesco’s UK boss.
“The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”