Marissa Mayer challenges ‘gender-charged reporting’ of $5bn Yahoo sale

By John Glenday | Reporter

July 26, 2016 | 1 min read

Marissa Mayer, Yahoo’s chief executive officer, has hit out at ‘gender-charged reporting’ following the sale of its core internet business to Verizon for $4.83bn.

Speaking to the Financial Times Mayer said: “I’ve tried to be gender-blind and believe tech is a gender-neutral zone but do think there has been gender-charged reporting.

“We all see the things that only plague women leaders, like articles that focus on their appearance, like Hillary Clinton sporting a new pantsuit. I think all women are aware of that, but I had hoped in 2015 and 2016 that I would see fewer articles like that. It’s a shame”

Verizon intends to merge the business with AOL, bought last year for $4.4bn, as it seeks to carve out a digital presence whilst Yahoo itself will be left as a holding company managing a 15 per cent stake in Alibaba and 35.5 per cent slice of Yahoo Japan.

Meyer parachuted into Yahoo in July 2012 as a high-flying Google executive with ambitious plans to turn the business around, an ambition which ultimately proved unsuccessful.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Trending

Industry insights

View all
Add your own content +