Chang Beer is taking Thailand global with ‘sensory’ experience campaign


By Charlotte McEleny | Asia Editor

July 26, 2016 | 3 min read

Chang Beer has expanded its relationship with Iris to include Singapore, as well as activity in the US and UK, as it looks to translate its Thai provenance abroad.

Chang Beer

Chang Beer is set to take on Singapore, UK and US

Having worked with Chang Beer in Thailand and Australia, Iris Singapore has now created a campaign that aims to translate some of the things Thailand is well known for, such as food and culture, elsewhere.

The ‘Chang Sensory Trails’ campaign will kick off in Singapore before heading to the UK and US and will be centered on an event to show off the best cooking, street art and music from Thailand, creating a multi-sensory experience.

Speaking about the decision to grow the relationship with Iris, Ronnie Teo, global head of marketing at Chang Beer, said: “As we rapidly grow our presence around the world, we need an agency that can create cut through and memorability. iris has shown strong strategic thinking and creativity to further build Chang’s equity and business.”

The first event in Singapore will be held on 20th August at the Bayfront Event Space. Celebrity chef and Thai Culinary Ambassador Jet Tila will be partnering Singapore-based Thai restaurants to create the food.


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