Cheil London partners with wethepeople London to launch new healthcare division Cheil Health
Cheil London has partnered with specialist healthcare agency Wethepeople London to launch Cheil Health, a new service dedicated to servicing global and local healthcare and pharmaceutical clients.
The joint venture will be headed up by Cat Davis, Cheil’s chief growth officer for the UK and Europe, and John Perkins, wethepeople London’s managing partner. Both will run the operation alongside their current roles at their respective agencies.
Cheil Health will be fully integrated into the main operation at Cheil and will offer clients bespoke teams of varying disciplines from Cheil and wethepeople.
Paul Hammersley, the UK group chief executive of Cheil, said: "Cheil Health will provide transformational experiences by combining technology and creativity in this exciting and growing sector”.
The new company’s first client has been confirmed as start-up Map My Gut, a tool that allows health professionals to understand the microbial population of a person’s gut in order to provide nutritional and health advice while ultimately helping with diagnosis and treatment.
The start-up is expected to expand rapidly this year, with plans to launch an app and a product range, and Cheil Health will create the marketing strategy to launch it into market.
Wethepeople London will continue to operate as a standalone independent business, servicing its client base alongside Cheil Health clients.