Countryfile Live event launches with help from House PR
Independent international event company SME London has appointed House PR to promote the first ever Countryfile Live event, a spin-off from the popular BBC television programme.
The event, which takes place on 4-7 August at Blenheim Palace in Oxfordshire, will see over 700 exhibitors and thousands of visitors come together for a three-day celebration of rural life.
House PR was initially engaged to create a unique photo opportunity that captured the attention of national media while indicating Blenheim location. In response, the agency created a multi-story hay bale to house Countryfile’s presenters, including ‘Strictly’ stars Matt Baker and Anita Rani, with Blenheim Palace as a backdrop. The launch photocall resulted in six national print pieces with unique imagery, plus extensive coverage in key Oxfordshire regionals and more than 730 Twitter posts, achieving more than 3.5 million impressions.
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Tom Clarkson, marketing director at SME London, said: “We wanted to work with House PR because they have a rare cross-section of experience that’s utterly unique and essential to BBC Countryfile Live – entertainment and TV, major live events, and experience working with BBC Worldwide. We also loved their creativity in the pitch and are looking forward to getting thoroughly stuck into Countryfile Live with them, wellies included. “
Ginny Paton, managing director of House PR, said of the launch strategy: “We knew a great shot to launch BBC Countryfile Live would build the case for media, and the wonderful presenters are a key part of the live event. As a result it seemed a great way to launch the Sunday night institution as a live extravaganza – no wonder the media rallied to the cause!”
In addition to the launch photo-call, House PR also worked with key sponsors to amplify messaging, delivered the press pack for the event and created video content, including 30 short videos for social use leading up to the event.