Apple has offered up a trinket almost as appealing as an Olympic medal, a line of limited edition Apple Watch straps.
In celebration of the 2016 Rio Olympics, the special edition Apple Watch bands include the flags of 14 competing nations. However, they are only available for sale at the Apple Store in Village Mall in Barra da Tijuca, Rio, in a bid to capture the footfall of patriotic Olympic fans and tech enthusiasts.
Currently available are flags for USA, Great Britain, The Netherlands, South Africa, New Zealand, Mexico, Japan, Jamaica, Canada, China, Brazil, Australia, Germany, and France, according GQ.
US sprinter Trayvon Bromell was the first athlete to show off the new band on Twitter.
Ready for rio ! pic.twitter.com/p8PKJ3o5Fs
— IamTrayvonBromell (@TrayvonBromell) July 21, 2016
They will set consumers back a tidy $49.