By Tony Connelly, Sports Marketing Reporter

July 21, 2016 | 2 min read

Sky Sports has launched its marketing campaign for the highly anticipated new Premier League season with a new ad showing David Beckham experiencing all the emotional drama of a season during the course of a morning jog.

The new 60 second ad was created by ad agency Brothers and Sisters shows the former Man United and Real Madrid star embarking on an unusual early run that showcases all the unpredictability and excitement of the Premier League season.

The film follows Beckham through changing streets and weather conditions while crossing paths with different fans as they celebrate pivotal moments of their team’s success.

Directed by Frederic Planchon, the ad launched today (21 July) across Sky Sports digital platforms as well as Beckham’s Facebook page. It will be shown on TV from 22 July.

Beckham, who has worked with Sky since 2013, said the ad was a fun way of illustrating the drama of a typical Premier League season.

“Filming the ad was great and the finished piece is a really clever way of showing that you never know what might happen in football," he said. "I always enjoy working with Sky Sports and I'm proud to be associated with their football coverage."

Barney Francis, managing director of Sky Sports, added: “It's our biggest ever season on Sky Sports, so we wanted one of the world's biggest stars to help us tell that story. David does a brilliant job of encapsulating in one minute what football fans experience in an entire season and I'm sure people will enjoy it when it's released.

"Never has the Premier League been so unpredictable, and with more matches than ever before, Sky Sports viewers can enjoy unrivalled coverage as the drama unfolds.”

To support what Sky is describing as its biggest season ever, with more than 126 matches, the broadcaster has brought on board Nissan and Bet365 as sponsors of its coverage, which kicks off on Saturday 13 August with Leicester City defending their crown.

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