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Selena Gomez's social media posts are worth up to half a million dollars a pop


By Jenny Cleeton, Social Media & Video Content Creator

July 21, 2016 | 3 min read

As the most followed celebrity on Instagram, Selena Gomez has the potential to make up half a million dollars per post.

Selena Gomez Instagram

Selena Gomez's social media posts worth half a million dollars / Selena Gomez Instagram

According to D’Marie Analytics, the 23-year-old 'Hands To Myself' singer, is the most influential star on social media with nearly 200 million followers across Instagram, Facebook and Twitter, boasting more fans on social than the likes of Beyonce, Kim Kardashian and Taylor Swift.

The mind-boggling figure is based on an algorithm set up by the data measurement company which examined 56 metrics, including how many followers Gomez has, the frequency of her posts, engagement, quality and click-through.

A photo posted by Selena Gomez (@selenagomez) on

D’marie Group chief executive Frank Spadafora noted that Gomez, who has over 90 million followers on Instagram, does not frequently post sponsored content. He told Adweek: "It’s interesting that the statistically most influential person on social media is engaged in noticeably less campaigns than other celebrities."

He continued: "Personally I think it’s because she’s being smart and she’s aware that oversaturating her social feeds with sponsored content could negatively impact the relationship she has with her audience."

Gomez has previously been the face of campaigns for Pentene and Louis Vuitton and was more recently a brand ambassador for Coca-Cola. Her 'Shake a Coke' post on Instagram seen her steal the crown for the most liked photo on the platform, overtaking Justin Bieber.

The snap (above) saw Gomez sipping from a Coca-Cola bottle alongside the caption ‘When your lyrics are on the bottle’, and has clocked up over 4.6 million likes and almost 125,000 comments to date.

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