Advertising

McDonald’s New Zealand quickly regrets asking the internet to name its own burgers

Author

By John McCarthy | Media editor

July 21, 2016 | 3 min read

McDonald’s New Zealand has learned the hard way how ruthless the denizens of the web can be when asked to express their creativity.

As previously seen with BoatyMcBoatFaceGate and Coca-Cola’s Gif the Feeling, the internet has proven it cannot be trusted with power.

McDonald’s New Zealand must have missed this memo however after launching a hub where people can design and name their own burgers, resulting in some hilarious (and some dreadful) contributions to the now closed hub.

McDonald's New Zealand

McDonald's New Zealand

Those who participated in the scheme would receive free fries and a soft drink as a way of thanks earlier this week, had the site not been shuttered after an influx of edgy submissions.

Below are some of the more sanitary submissions, immortalised on NeoGaf.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
McD1
McD2
McD3
McD4
Peta Burger
McD5
Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +