The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Advertising McDonald's New Zealand

McDonald’s New Zealand quickly regrets asking the internet to name its own burgers


By John McCarthy | Opinion editor

July 21, 2016 | 2 min read

McDonald’s New Zealand has learned the hard way how ruthless the denizens of the web can be when asked to express their creativity.

McDonald's New Zealand

McDonald's New Zealand

As previously seen with BoatyMcBoatFaceGate and Coca-Cola’s Gif the Feeling, the internet has proven it cannot be trusted with power.

McDonald’s New Zealand must have missed this memo however after launching a hub where people can design and name their own burgers, resulting in some hilarious (and some dreadful) contributions to the now closed hub.

Those who participated in the scheme would receive free fries and a soft drink as a way of thanks earlier this week, had the site not been shuttered after an influx of edgy submissions.

Below are some of the more sanitary submissions, immortalised on NeoGaf.

Peta Burger
Advertising McDonald's New Zealand

More from Advertising

View all


Industry insights

View all
Add your own content +