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Future of TV Football Liverpool

Liverpool become first Premier League club to broadcast match live in 360-degrees


By Tony Connelly, Sports Marketing Reporter

July 21, 2016 | 2 min read

Liverpool have become the first Premier League club to broadcast a match using 360-degree technology after live streaming their latest pre-season friendly to fans around the world.

Liverpool 360-degree video

Liverpool broadcast in 360-degree video

The Merseyside club showed their game against Huddersfield Town, which they won 2-0, last night (20 July) live on YouTube using a 360-degree camera.

It proved a popular move in the context of a pre-season friendly fixture, generating over 60,000 views on YouTube.The stream was also accompanied by live commentary from the club’s own TV broadcast platform, LFCTV.

A spokesman for Liverpool FC said: “Being able to view the match in full 360-degrees will give our fans from all around the world the closest feeling to being there in the stands cheering on the team.”

Premier League clubs are increasingly looking for new ways to engage with supporters and utilise the developments in new technologies such as VR and 360-degree video to grow and strengthen their global fan bases.

Liverpool’s experimentation with live streaming in 360-degree follows on from similar moves by Manchester City who have becomes one of the most active in pursuing innovative broadcast alternatives such as its live VR broadcast experimentation.

The 360-degree match can be viewed again in full here.

Future of TV Football Liverpool

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