Global cart abandonment rate rises for first time in over a year during Q2, reveals latest SaleCycle report

The SaleCycle Remarketing Report for Q2 2016 is now available.

Taken from a consolidation of statistics from over 500 global brands, the latest SaleCycle remarketing report has revealed that the average global cart abandonment rate rose to 74.52 per cent in Q2 2016, the first increase since Q1 2015.

The report covers key cart abandonment and remarketing statistics from April, May and June 2016 and also breaks down the percentage of abandonments by industry: retail, travel and fashion.

Among the report’s findings are that the travel industry is experiencing the highest rate of abandonment at 80.1 per cent and that SMS Remarketing drives immediate engagement with 90 per cent of SMS messages read in the first three minutes after receipt.

SaleCycle has produced an infographic to illustrate the reports key findings.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.