16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Unilever takes a cut of on-demand sector with $1bn purchase of Dollar Shave Club

Unilever takes a cut of on-demand sector with $1bn purchase of Dollar Shave Club

Consumer goods giant Unilever is positioning itself in the burgeoning field of on-demand toiletries after snapping up Dollar Shave Club for a cool $1bn.

The e-commerce platform distributes high-quality razors direct to subscribers' homes for a monthly membership fee of between $1 and $9.

According to Venturebeat the acquisition is likely to see Dollar Shave Club chief Michael Dublin remain in post while bringing its 3.2 million members under the Unilever umbrella.

The innovative male grooming business generated revenues of $152m in 2015 by offering razors for just a few dollars per month after launching in 2012 on the back of a viral Youtube video.

Since then the company has gone from strength to strength and now offers a range of products including body wash, skin cream, lip balm, shave butter and butt wipes.

Full terms of the deal have not yet been disclosed but it is expected to conclude in the third quarter.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.