The NBA has partnered with Twitter to bring live original content to the social media giants various platforms including Twitter, Vine and Periscope.
The partnership will include a new weekly live stream pregame show which will incorporate “first-of-its-kind elements” created specifically for integration with Twitter conversation. The free programme will be featured exclusively on Twitter during the 2016/17 season and will be accompanied by an additional to-be-determined show that will also stream exclusively on Twitter.
“We’re excited about bringing live content to Twitter, which has proven to be an ideal destination for real-time sports conversations,” said NBA commissioner Adam Silver. “We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago. This expanded partnership will help feed our fans’ growing demand for the NBA by more deeply integrating the league across Twitter’s many platforms.”
Twitter chief executive, Jack Dorsey, said: "Twitter is the fastest way to find out what’s happening in the NBA and to have a discussion about it. Watching NBA basketball together with Twitter is a great experience, and the league has been at the forefront of embracing new ways to reach their fans. We're happy to bring even more great NBA content to our global audience.”
The partnership will also see Twitter’s other platforms- Vine and Periscope- receive new content from the NBA as part of the social media giant’s Amplify Platform. In addition the NBA will also produce behind-the-scenes content for a number of its major events including the draft, player Q&A’s and the playoffs.