Bauer Media’s Kiss FM UK and Box TV have signed a four-month partnership with Gumtree that will raise awareness of the site's functionality as a place to access job applications.
The deal, planned and brokered by the7stars, launched on Tuesday (19 July) featuring on-air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see Kiss and Gumtree offer listeners interview tips and advice on job opportunities.
The deal will be underlined by a TV spot featuring on Bauer Media’s The Box Plus Network. Furthermore, it will build upon Gumtree’s existing TV creative to encourage viewers to register online for the chance to become the next Kiss Chosen One.
Abby Carvosso, group managing director of Bauer Advertising, said: “This is a truly integrated campaign that has been built from our deep insight into the Kiss audience and carefully crafted by the Kiss content team with Gumtree to create a highly valuable a partnership for our audience, Kiss and Gumtree.”
Katie Crossfield, brand manager at Gumtree, added: “We partnered with Bauer Media’s KISS FM to tap in to a network of content creators who understand the trends and culture listeners are interested in. We applied this insight and knowledge to create a campaign that resonates with our goals of highlighting Gumtree’s job opportunities.”
The campaign will targeted at 16 to 34 year olds.