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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Morning Bulletin: Ghostbusters hate, Netflix slide and healthy Nestle

http://adage.com/article/agency-news/gsk-consumer-healthcare-taps-agencies-global-roster/305010/

As the summer warms up so too does the morning bulletin with 10 hot stories culled from the internet. From a sexist and racist backlash against Ghostbusters to disappointing Netflix subscriber numbers and a healthy eating push from Nestle.

First up is Retail Week which covers the latest machinations in the BHS saga where it seems that Arcadia may move to block appointment of a second administrator to the collapsed retailer in a bid to save creditors cash.

Over at Campaign comes news that food giant Nestle may be poised to pay more than just lip service to healthy eating by turning its attention toward the fast burgeoning health-food market with new found zeal.

Business Insider reports on Apprentice runner-up Vana Koutsomitis who is no less determined today to realise her dream of a gaming-based dating app that prioritises personality over looks, after pitching for £120k to realise her DatePlay vision.

Reuters reveals that Zalando, Europe’s largest online fashion retailer, will continue its UK investment strategy despite the Brexit vote and a fall in the pound, stating that it was in the country for the long haul and wouldn’t be swayed by short term fluctuations.

AdExchanger gets excited by the looming sale of Yahoo with final bids for the internet giant’s core business due ‘any day’, somewhat overshadowing publication of its second quarter earnings which hit $1.3bn - $504m of which was derived from mobile, video, native and social.

The Guardian carries a Ghostbusters angle stating that comedian Leslie Jones has been deluged with racist tweets since starring in the franchise reboot as misogynistic trolls go all out to attack the film owing to its all-female cast.

The broadsheet also charts a fall from grace at Netflix whose shares have slipped 15 per cent on the back of news that subscriber growth slowed to just 1.7m over the second quarter as the impact of an increase in the subscription price hit.

News-stand counterpart The Times picks up on Donald Trump’s rocky path to the White House, observing that a spate of race killings in the country risk casting a shadow over his presidential bid.

Business Insider leads with growing discontent at the ‘fragmentation’ of Android devices where apps cannot be guaranteed to work as designed owing to the diversity of devices and manufacturers. Such concerns have prompted SalesForce to end blanket support for all devices and instead focus on Samsung Galaxy and Google Nexus phones.

And finally Ad Age states that pharmaceuticals business GlaxoSmithKline has consolidated its consumer healthcare roster to nine agencies with a succession of hires across advertising, digital, content, PR, expert and shopper marketing.

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