M&M’s celebrates its 75th birthday in 2016

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today we feature M&M’s 75th birthday as our marketing moment. Earlier this year, the Mars candy brand kicked off the celebrations with a remix of Sammy Davis Jr.’s 1972 song ‘The Candy Man,’ created by Zedd and Aloe Blacc.

The song is part of the brand’s “Celebrate with M” campaign created by BBDO New York, a yearlong campaign celebrating M&M’s birthday.

Over the years, many flavors and colors of M&M’s have been introduced. In the ‘90s, the tan M&M was replaced with the blue one.

Fans of the brand can also make their own personalized M&M’s online.

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