Read our new manifesto

Oct 19 - 23

Discuss, debate and discover the future of agencies

Loan provider Sunny marks the hottest day of the year with a timely TV campaign

Creative agency Brothers and Sisters has marked the UK’s hottest day of the year so far with the release of a new TV ad promoting Sunny, a short-term loans provider.

The 'Feather Boiler' campaign features the brand’s easy going Californian figurehead 'Sonny with an O' as he leaps to the rescue of a man whose boiler has gone on the blink.

Showing an eagle soaring above some houses the 30-second spot depicts a man enjoying a hot shower, only to have his boiler pack in when a feather gets sucked into the flue pipe.

Fortunately Sonny is on hand to assist with a towel and hairdryer as he shows off the brand's new app.

The ad launches on TV today and dovetails the company's recent 'Unfortunate Breakdown' campaign, also by Brothers and Sisters, which launched back in May.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis