To become president of the United States of America, there are a plethora of criteria that must be fulfilled by prospective candidates. Captain Morgan has taken umbrage with one particular restriction that may help it appeal to the younger crowd.
The rum brand has expressed disdain for the fact that no one under the age of 35 can legally be POTUS, and it has done so with a campaign headlined with a paid ad in today’s (Tuesday 19 July) New York Times.
The drive is being teased on Twitter too.
Looks like I’m trying to change the Constitution or something. I wouldn’t dare. Or would I? pic.twitter.com/DTVkg45WI9
— Captain Morgan (@CaptainMorganUS) July 18, 2016
The company is also looking to spread a paid video ad urging people to sign a petition looking to lower the threshold from 35 years’ old.
Adrienne Cuschieri Grooms, senior brand manager for Captain Morgan, told AdAge that the scheme will help reingage millennials in the political process.
She said: “It’s not like we're trying to create change for the sake of change. This is a very real and important issue. Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country - why shouldn't they be able to be president of the United States?"