Asos launches its formal wear for ParalympicsGB team
Asos has partnered with the British Paralympic Association (BPA) in a deal that will see it design formalwear for ParalympicsGB at the Rio Paralympic Games.
Asos
The online retailer has created a ‘capsule collection’ for the team to wear during official team occasions, marking the first time that ParalympicsGB has struck a teamwear partner outside of its official training kit.
John Mooney, ASOS creative director for menswear and production, said: “We are proud to be the formal wear supplier for the ParalympicsGB Team and enjoyed meeting the athletes representing our country. We enjoyed designing clothes that will make them look and feel their best at the games.”
At the launch event for the new deal Lauren Steadman, who will compete in Para-triathlon in Rio, said: "This is a really exciting moment as we get to meet athletes from all the different sports and come together as team mates for the first time. It’s the one time we swap our training kit for formal wear before the games, and our bespoke ASOS outfits help make us look and feel even more like a world class team.
Over 250 selected athletes and support staff will wear the designs on official ParalympicsGB business including the opening and closing ceremonies of the Paralympic Games.