The&Partnership has grown its leadership team in the US, announcing two key hires. BBDO’s Wilfrid Boudreau will join the agency as chief creative officer, while Spring Studios’ Richard Welch will step into the role of chief strategy officer.
Effective immediately, Boudreau and Welch will begin working out of The&Partnership's New York office, helping drive the agency’s growth in New York and working across clients including the Wall Street Journal and Pernod Ricard.
Boudreau joins the creative shop with more than two decades’ experience in copywriting. He was previously chief creative officer at BBDO Atlanta, where he created breakthrough work including Carnival Corporation’s 2015 Super Bowl spot 'Come Back to the Sea,' which featured the voice of John F Kennedy. Prior to joining BBDO Atlanta, Boudreau worked at BBDO New York.
Welch, meanwhile, was previously global head of strategy at Spring Studios, where with the likes of Diesel, Unilever and Tom Ford. He has also held roles at Gap and Ogilvy and Lowe – where he was responsible for creating and leading Lowe Counsel, a foresights and strategy group working across the global network.
“This is the beginning of an exciting new chapter for The&Partnership," said Andrew Bailey, chief executive officer of The&Partnership North America.
“Wil and Richard are two brilliantly talented individuals, and each has a track record for creating inspiring, groundbreaking work which is as impressive as the other’s. I’m very proud they have chosen us as the agency to take their careers forward – and together I know we can take the agency to great places, from work to wins to culture," he added.