The Lad Bible Group has appointed former eBay and Trainline executive Peter Wade to the role of chief financial officer, marking a first for the company.
The millennial-fosued youth media brand, which owns the Lad Bible, the Sport Bible, the Food Bible and Pretty52, has matured its top table as it continues to hold talks about raising funding by selling new shares to external shareholders.
Wade was most recently finance director at Trainline, prior to which he spent 11 years at eBay working in the UK and San Francisco across roles including director of investor relations and chief financial officer of the online retailer's marketing division.
Wade worked closely on the separation and subsequent IPO of PayPal, and held many of the relationships with eBay’s European investors.
In his new role, effective immediately, he will report to chief executive and founder of Lad Bible Group Solly Solomoy. He will be tasked with driving growth and providing "a strong foundation" for ongoing investment in leading content, technology and talent, according to the company.
Of the appointment, Solomou said: "Pete brings a depth of tech and investor experience to business that goes very deep and he has a track record working at a high level within some incredibly innovative companies and taking them through their financial journey. I’m incredibly pleased that he is coming on board.”
Wade added that he was "excited" to become part of the team, saying: "The talent we have in Manchester and London, and our huge global audience, provides us with a unique opportunity."
Lad Bible alone boasts more than 14 million followers on Facebook, last year The Drum caught up with its marketing director Mimi Turner who said that its audience was mostly UK-based and that 74 per cent of its readers were 18 to 34 year-old males.