Creative Work of the Week: BT proves how crucial it is to be 'In Sync' when it comes to business
BT has joined forces with Now to launch a new £1m business brand campaign highlighting the importance of relationships in business and reflecting on the culture of collaboration that exists in business today.
Voted Creative Work of the Week by The Drum readers, ‘In Sync’ features a series of films shot by directorial duo Us through Academy and builds on the success of Now’s #SeeWhatHappens activity for BT last year.
The work showcases the talents of acapella group, The Buzztones, and sees each member of the group delivering a different word of the script. The creative clearly shows how being in sync with each other is crucial when you’re trying to turn business ideas into reality.
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