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How brands marked #WorldEmojiDay on Twitter

How some brands marked the occasion

With #WorldEmojiDay trending on Twitter, brands have tapped into the trend during the annual celebration of the colourful visual language.

With the social media arms race intensifying between these brands, several competed for prominence on Twitter, chasing the most RTs and likes for the free brand engagement.

Below are some of the finest tweets issued.

XboxUK

Team Sky

British Heart Foundation

BBC iPlayer

Pizza Express

Lyst

ITVBe

McDonald’s UK

Amazon Video UK

Coca-Cola GB

Paralympics GB/ Scope

KitKat

Carling

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