Chevrolet’s Super Bowl 49 spot tricks millions of people

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Sara DeViney, marketing associate at MediaCom. Below, find out why Chevrolet’s Super Bowl 49 spot is one of her favorite marketing moments.

In 2015, Chevrolet didn’t need to purchase a Super Bowl spot to get noticed by the HOW MANY MILLION viewers.

According to Variety, “In an eyebrow-raising commercial that appeared just before kickoff, General Motors’ Chevrolet stirred up a lot of nervous energy by making it seem as if the feed of the game had been disrupted by some sort of technological mishap.

In just seven seconds, viewers went from an exterior shot of a stadium with an announcer’s voiceover talking about “Super Bowl 49” to a dark screen.”

Vote for your favorite marketing moment here. The winning moment will be announced at the Ad Club's Annual Meeting of Members on July 19.

To submit your own marketing moment, email editorial@thedrum.com and include 'Marketing Moments' in the subject line or tweet @TheDrum using the hashtag #marketingmoments.

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