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Russell Kennedy Lawyers Ink Digital Technology

Russell Kennedy Lawyers hands online marketing brief to Ink Digital

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By Michael Feeley, Founder and chief exec

July 15, 2016 | 2 min read

Leading Australian legal firm Russell Kennedy Lawyers has appointed Ink Digital to enhance its digital profile.

Following a word of mouth recommendation, Ink Digital has been commissioned to handle all of Melbourne-headquartered Russell Kennedy's online marketing. The partnership kicked-off with a new email marketing strategy using Ink's email sending service, Blink.

Neil Kafer, head of marketing and business development at Russell Kennedy, added: "We were using a collection of providers for different parts of our online marketing delivery. As a result, we were experiencing highly variable levels of service quality and weren't benefiting from any economies of scale. By moving to a single, full-service provider we hope to lower our costs and gain a more responsive outcome."

Helen Darlington, founder and head of creative strategy at Ink Digital, is thrilled to be part of the company's next phase of development: "We love the guys at Russell Kennedy and from the first meeting they were so full of ideas on how to make its services accessible to an even wider audience. We’re really looking forward to a long and happy relationship with the team."

Ink Digital is headquartered in Halifax, West Yorkshire. The agency opened its first overseas office in Melbourne, Australia in 2015.

Russell Kennedy Lawyers Ink Digital Technology

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