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Pinterest absorbs another startup intent on building a shoppable network


By John McCarthy, Opinion editor

July 15, 2016 | 2 min read

Pinterest is intent on becoming the go-to place for discoverable shopping having acquihired another startup called Math Camp.

Pinterest is looking for talent

Back in June, the company acquired Tote, experts in influencer shopping. Now Math Camp will contribute to the goal of creating a fully shoppable network using its experience in building three apps Highlight, Shorts and Roll.

Highlight informed users when they were near friends, it now appears to have been shuttered. Shorts and Roll are both photo sharing apps.

Steve Davis, lead product manager at Pinterest, said: “The team behind Math Camp are experts in building innovative mobile products to connect people with similar tastes and help them discover day-to-day images and video across platforms.

“We welcome their years of experience across engineering, product and design as we build the world’s catalog of ideas.”

“We’ve always been huge fans of Pinterest and felt a lot of mission alignment with the company. When you can help people discover the world around them and connect them with others who share their interests, it just makes life better,” added Paul Davison, co-founder, Math Camp.

The team’s expertise with image sharing and location-based communications could help bolster Pinterest’s shoppable items beyond 20,000 goods.

The company is also primed to up its UK advertising – it is courting brands and agencies under the pitch that it is a search engine capable of tracking the entire customer journey.

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