The enigmatic chief executive of T-Mobile John Legere has made an appeal to Pokemon Go fans, offering them free use of data when playing the game.
The game, which requires a constant web connection and access to GPS data, has proven to be heavy on data so hardcore users may be appreciative of a T-Mobile promotion offering free data use when playing the game for the next year.
The offer can be claimed on the company’s T-Mobile Tuesdays offer within the mobile app to activate the deal.
Legere, very much the face of the company on social media, announced the deal on Twitter, expressing some expedient reactive marketing considering the game was only released the week prior.
— John Legere (@JohnLegere) July 14, 2016
Hoping to cement its place as the provider of choice for the swelling ranks of US Pokemon Go players, no doubt a young, digital-savvy audience that is passionate about the power of mobile, the company said: “This is what T-Mobile Tuesday is all about – thanking customers with hot, new, totally free gifts every week, and right now, nothing is hotter than Pokémon Go.”