IT solutions provider Logicalis appoints Jaywing to deliver online vision
Global IT solutions provider Logicalis has appointed Jaywing to help deliver its ‘Vision 2020’, a blueprint for the business’ revised positioning and messaging across all communication channels.
Jaywing has been appointed to help optimise Logicalis’ website and improve the buying experience for customers. Logicalis has tasked Jaywing with making the navigation simpler and more effective at steering its different customers through the buying process.
Initial work will see Jaywing identify recommendations and prioritise user experience, lead generation and sales from the company’s website.
Joanne Nelson, group VP international marketing at Logicalis, said: “We’re delighted to be working with Jaywing on the development and delivery of our ‘Vision 2020’ strategy and overarching plans for closer organisational collaboration. Jaywing’s analytical approach will help us identify and understand what steps need to be taken to ensure that the entire online journey supports and influences the needs, motivations, perceptions and attitudes of Logicalis’ key audiences.”
Brian Taylor, digital managing director at Jaywing, added: “Logicalis identified that it needed to adapt its digital experience to engage different audiences more efficiently. Our unique value-rate optimisation approach is helping us to identify what blocks the target user might encounter throughout their online journey and how these can be overcome.
"We believe applying this approach will help Logicalis improve the overall website experience, in turn driving greater value from each customer group.”
Jaywing works with a number of blue chip clients including Sky, Pepsico, 3M, first direct, Skipton Building Society, Ann Summers, Merlin Entertainments and the Open University.
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