Havas loses more RB brands as McCann wins global account for Dettol and Lysol
RB, the health and hygiene company, has reshuffled its agency relationships, handing McCann Worldgroup the global accounts for its cleaning brands Dettol and Lysol, formerly the responsibility of Havas.
Dettol
McCann previously held the account for Dettol in India with Havas handling Dettol and Lysol across other markets.
Havas Worldwide will instead work as lead strategic and creative partner for new strategic initiatives for RB.
RB promises Havas will continue to be a key global agency partner and will manage many of its global power brands and local brands despite the changes. Havas previously handled the single £800m RB advertising account, responsible to all its brands.
Roberto Funari, executive VP global category development, said: “We are delighted that McCann Worldgroup will be partnering with us. Dettol and Lysol are iconic brands and the quality of the strategic thinking and creativity we have seen from McCann has been outstanding. I would like to take this opportunity to thank Havas WW for their contribution to this brand over the last few years.
"Over the years, they've partnered with us to build tremendous success across our brands. This appointment solidifies their role in a more formal capacity working closely with Global Category Development."