Gumtree, the free classified ad site, has marked David Cameron’s resignation from the highest office in the country with a cutting out-of-home advertising campaign.
The company says it is looking to “reassure David Cameron” with the digital ads, reminding him that he can easily find a new home after getting the boot from 10 Downing Street earlier this week.
The creative runs with the tagline 'Don’t Worry David. Find thousands of properties on the Gumtree app' and features on Exterion Media’s London Underground network of digital screens.
Katie Crossfield, brand manager at Gumtree, said: “In a very quick turnaround, we capitalised on the flexibility of Digital Outdoor to reach Londoners on the move with a topical, cheeky message.
“We’re thrilled with the campaign and how it’s highlighted to our target audience that opportunity starts on Gumtree.”
The campaign was planned and booked with Exterion Media by the7Stars and Kinetic, and the creative agency was Fold7.