Creative Works 13 July winners featuring Hakuhodo Kettle, WCRS and Solve

Pride in London

The winners of the latest Creative Works have been revealed in the 13 July issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Annie Price, creative director, J Walter Thompson Melbourne.

Creative Director's Choice

Overall Rating
2/5 Vote

I found it tricky picking something from this lot, but my pick goes to something I couldn't look away from Yahoo's 'Smart Search'. It's fabulously crazy, as only the Japanese can master.

It reminds me of a show that my daughter watches, Yo Gabba Gabba, which is equally crazy. Despite the madness, I did get the message. It'll resonate with the target. And you've got to love a man that rocks yellow pom-poms.

Annie Price, creative director, J Walter Thompson Melbourne

UK Readers' Favourite and Sponsor's Choice

Overall Rating
5/5 Vote

For its latest campaign, Pride in London has teamed with WCRS to take over a commonly used social media hashtag. #NoFilter doesn't refer to taking amazing photos any more, but instead focuses on being true to yourself and not being ashamed of who you are.

The official campaign video, launched just in time for Pride London, features a host of different celebrities interpreting what the #NoFilter message means to them. Whether it's self-esteem, identity, family or love, the campaign encourages members of the LGBT community to express themselves and live their life with no filter.

We love the fact that such a simple, commonly used phrase, can be turned into something meaningful.

Jada Balster, marketing director EMEA, Workfront

US Readers' Favourite

Overall Rating
5/5 Vote

Porsche joined forces with Minneapolis-based agency Solve to create a two-minute film showing how the automaker's passionate fans span generations. Launched in time for Father's Day, the film features footage from last year's Rennsport Reunion V in California, an event that drew nearly 60,000 people from around the globe to celebrate "one of the most accomplished, most magnetic, and most visceral sports car brands on earth". A young boy narrates the video, discussing how his view of cars changed after attending the event for the first time with his dad.

Also featured in the 13 July issue of The Drum are SomeOne, Heehaw, CHI & Partners, Keko London, Mortierbrigade and BETC Paris. To help decide which work we feature in The Drum and keep on top of the latest design, creative and advertising projects from around the globe visit our Creative Works homepage.

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