Morning bulletin: Trainspotter angst, cat call hate crimes & #Londonisopen drive
For the latest in our series of early morning bulletins we digest a diverse news agenda, from moves in Nottinghamshire to Sadiq Khan’s efforts to convince the world that London is open for business and a new eBay advertising tool allowing DIY firms to target home buyers . Read on below.
Retail Week covers an advanced advertising tool launched by Ebay which will enable DIY retailers to directly target home purchasers for the first time as it seeks to offer a more targeted experience for customers and marketers.
Brexit fallout remains a focus at Campaign too with coverage of a #Londonisopen marketing push backed by mayor Sadiq Khan in which creatives are being urged to tell the world that London remains open for business.
The Pokemon Go phenomenon shows no sign of slowing according to Business Insider, which reports that the viral app is now almost as big as Snapchat and Google Maps, with an expectation that it will overtake both on current trends within a week.
There is good news for Amazon Prime as well amidst reports on Reuters that the online retailer has benefitted from a 60 per cent increase in global orders for its second annual ‘Prime Day’ sales bonanza – despite suffering a number of inopportune glitches.
The BBC gets a mention on Business Insider, specifically an ambitious bid to dethrone Netflix by targeting anglophiles with cult British television shows such as Fawlty Towers, available within an all new video streaming platform.
Advertising Age meanwhile covers a new Grey penned Gillette advert for the Summer Olympics which aims to show the gritty side of training by highlighting the pain, passion and pratfalls that go into creating a true Olympian.
Ad Exchanger continues its hunt for Pokemon by informing advertisers precisely how they can ‘catch em’ all’ by embracing the latest mobile craze. The title reports on how US retailers are driving traffic by embracing Pokemon Go to bring in customers.
Fellow broadsheet The Times has an interesting insight into some legal changes which look set to class wolf-whistling and unwanted texts as hate crimes in Nottinghamshire. The local police force is seeking to create a ‘safer environment for women’ and believe that such measures are the way to achieve this.
Back at the Guardian the paper covers an embarrassing BBC gaffe in which it admitted incorporating five year-old footage of a diesel locomotive in its Trainspotting Live broadcast, much to the chagrin of its anoraked viewers.
Lastly, we return to Campaign which notes that The Telegraph has now introduced display ads with guaranteed view ability of 10 seconds as part of a commitment to advertisers that they only need to pay up if their ads cross this minimum time threshold.