Tag Heuer has continued its push into football sponsorships with a new deal making it a top sponsor of La Liga.
The Swiss watchmaker has been announced as the new Official Timekeeper and sponsor of the Spanish league with a new deal which will see its branding feature on the substitution boards used by fourth officials during games.
The agreement completes a trio of football important sponsorships for Tag Heuer which is now a top sponsor of the world’s three biggest leagues in the Premier League, the German Bundesliga and La Liga.
To mark the deal the brand unveiled a special clock, counting down to kick-off for the new LaLiga season on Saturday 20 August.
Tag Heuer Spain’s general manager, Blanca Panzano, said the deal “completes Tag Heuer’s association with the best football leagues in the world”.
“The association with LaLiga, one of the largest institutions in the football world, takes our #DontCrackUnderPressure campaign another step forward, and we believe this also defines the spirit of LaLiga.”
Tag Heuer agreed a three year partnership with the Bundesliga in August 2015 and its three season deal with the Premier League will until the end of the 2018-19 season.