Welcome to John’s Weird Week, your weekly marketing, advertising and media round-up, but like, with peculiar things.
This week, we’ve disrupted the format to bring you fewer stories within a longer run-time... Here they are.
1.Pokemon Go launched on Android and iOS mobile, an augmented reality app that lets you hunt Pokemon in the real world, yes the REAL world. As a result, the media took its default position of fear when faced with the unknown and ran more absurd stories than there are Pokemon about the dangers facing those playing the new game. I always went on my own Pokemon adventure to see if its really as dangerous as advertised.
2. Amid the inescapable Pokemon Go maelstrom cleaning company Cillit Bang sacked its mascot Barry Scott – replacing him with one of Madonna’s dancers – and boy can he dance. It pulled together a fitting tribute to Barry who’s (dis)graced UK TV’s for more than a decade. It hinted that he may one day make a return…
And that’s all for this week, check out last week’s effort: Carlsberg Breathalyzela, ITV/IKEA nudity & Kingsley resignation.