The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Minda Smiley, Reporter

July 14, 2016 | 2 min read

Hillary Clinton has released an attack ad on Donald Trump that positions the Republican presidential candidate as a bad role model for children.

The one-minute film features children sitting in the glow of their television screens while they watch Trump make derogatory remarks on the campaign trail.

At one point, a young Hispanic girl stares at the TV while Trump declares that Mexicans coming to the US are “bringing drugs, they’re bringing crime, they’re rapists.” Later in the ad, two young boys watch Trump on CNN as he mocks a reporter with a disability.

The ad ends with footage of a Clinton rally where she tells attendees that their children and grandchildren will one day look back on this time and at the decisions that were made.

“We need to make sure that they can be proud of us,” she states.

Although not confirmed, Droga5 was likely the agency behind the short film. David Droga tweeted about the ad when it was released, and the agency has created other campaign videos for Clinton in the past.

Last year, Droga5 created the Clinton Foundation’s ‘We’re Not There Yet’ campaign for International Women’s Day.

Hillary Clinton Droga5 Advertising

More from Hillary Clinton

View all