The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Modern Marketing Forbes Sports

Dallas Cowboys, Real Madrid and Man United ranked in Forbes rich list


By Tony Connelly | Sports Marketing Reporter

July 14, 2016 | 3 min read

Real Madrid have lost their crown as the world’s most valuable sports team after NFL side, the Dallas Cowboys, took top spot in Forbes annual list, marking the first time that a football club as not ranked first.

Manchester United

Manchester United

The NFL side’s £3.03bn valuation saw them surpass the La Liga giants, valued at £2.77bn, on the business magazine’s 50 most valuable sports teams list which is beginning to be dominated by the NFL with 27 of the top 50 spots now being held by American football teams.

Manchester United, who topped the rankings in 2011 and 2012, were fifth with an estimated value of £2.52bn, and are the only English team to make the top 20.

The Premier League club saw their value grow by seven per cent despite missing out on qualifying for the Champions League, however they hold the highest debt load of anyone in the top 25.

The remaining English clubs to make the list are Arsenal (23), Manchester City (28), Chelsea (36) and Liverpool (41).

Arsenal are the biggest mover in the top 50, climbing 13 spots on last year with a current value of £1.53bn.

Only three sports – Soccer, football and baseball- now feature in the rankings after the Ferrari Formula One team, which held 32nd in 2015 dropped off the top 50 completely, making it this year’s biggest drop.

Below is the Forbes' top 10 most valuable teams:

Dallas Cowboys $4bn (£3.03bn)

Real Madrid $3.65bn (£2.77bn)

Barcelona $3.55bn (£2.69bn)

New York Yankees $3.4bn (£2.58bn)

Manchester United $3.32bn (£2.52bn)

New England Patriots $3.2bn (£2.43bn)

New York Knicks $3bn (£2.27bn)

Washington Redskins $2.85bn (£2.16bn)

New York Giants $2.8bn (£2.12bn)

Los Angeles Lakers $2.7bn (£2.05bn)

Modern Marketing Forbes Sports

More from Modern Marketing

View all


Industry insights

View all
Add your own content +