USA Network and The Verge partner on Mr. Robot aftershow
Then after the show, it's the after party / And after the party, it's the hotel lobby- R. Kelly, Ignition (Remix)
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These days, when it comes to TV, viewers are looking forward to aftershows as much as the shows themselves. “Watch What Happens Live” started the trend. Then came “Talking Dead” and “After the Thrones.”
Now, The Verge, part of Vox Media, is jumping in with its “Mr. Robot Digital After Show,” which will debut during the second week of USA Network’s hit show, Mr. Robot. The first and second episodes of the season premiere tonight.
Following each episode, The Verge aftershow - hosted by The Verge’s editor in chief Nilay Patel, entertainment editor Emily Yoshida and cyber-security reporter Russell Brandom – will discuss what took place from both an artistic and a technological perspective.
“Because Mr. Robot’s fans are incredibly savvy and eager to analyze the show’s nuanced meaning and layered plotlines, it was important for us to create an informed, insightful platform that provides an opportunity to collectively examine and react to each week’s episode,” said Alexandra Shapiro, EVP Marketing and Digital, Entertainment Networks, NBCUniversal Cable Entertainment. “We can think of no one more perfect to host and produce this show than The Verge -- the preeminent experts on the intersection of culture and technology.”
Last August, NBCUniversal, the parent company of USA Network, invested in Vox Media.
“The Verge is the ideal partner and platform for the Mr. Rbot audience to get additional content and context, and have a great time going deep on the show with our experts,” said Chad Mumm, VP, Vox Entertainment. “This production is a great example of our partnership, and brand alignment with NBCUniversal and their brands, and Vox Entertainment’s expertise in creating new types of programming at the intersection of digital and linear television.”
During the aftershows – which will be available to stream on http://www.usanetwork.com/mrrobot and http://www.theverge.com following the linear premiere of each episode – the hosts will provide analysis and will talk with cast members. What the show won’t be is fluff (well, some of it won’t be) – the hosts plan to dig deep into the cyber-security implications highlighted in the episodes.