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Time Inc. reveals exec shake-up, centralising ad sales under one executive to explore advertising opportunities ‘critical to its future’

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By Jessica Goodfellow, Media Reporter

July 13, 2016 | 3 min read

Time Inc. has revealed an executive reorganisation of the company intended to allow the publisher to unify processes and explore “advertising opportunities critical to our future”, according to chief executive Joe Ripp.

Joe Ripp

Joe Ripp

Fundamental to this, the company has announced it is officially centralising its advertising sales under one executive, Mark Ford. Ford will step up as chief revenue officer, leading Time Inc.’s US ad sales team.

The new sales structure will build on the company’s “category approach” to ad sales, divided into three groups; category sales, brand sales and digital. The changes are tipped to make it easier for clients to buy across the Time Inc. portfolio, which includes Time, Fortune, People, Money and Sports Illustrated. Previously, Time Inc.’s ad sales teams approached sales title-by-title.

Editorially, Fortune editor Alan Murray will step up to chief content officer, replacing Norman Pearlstine who will remain with the company as vice chairman.

Pearlstine has served as chief content officer for two years after re-joining the company in 2013 following a five year stint at Bloomberg L.P. He will remain with the company as vice chairman, reporting to chief executive Joe Ripp.

He will "focus on international growth opportunities for Time Inc.'s brands and content and other projects”, Ripp wrote in his memo to staff outlining the changes.

Rich Battista will oversee Time Inc.'s U.S. publications as executive VP and president of brands. In this role, Battista will be the primary brand steward, overseeing brand editorial, development, marketing, public relations, operations and strategy, as well as Time Inc. Video.

Time Inc. executive VP Evelyn Webster is departing at the end of August after serving the company for more than 20 years, starting at Time Inc. UK where she was chief executive.

Jennifer Wong, who has served as Time Inc.'s president of digital since January 2016, has been given responsibility of Time Inc.’s creative studio, The Foundry, as Ripp wrote of the “large-scale opportunity” of branded content and native advertising solutions for Time Inc.

It comes as the biggest management shakeup since Time Inc. spun off from Time Warner two years ago.

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