Pernod Ricard has hired AnalogFolk as its lead digital agency, helping cement the agency in the region after opening its first office in Asia in Hong Kong last year.
AnalogFolk had already been working with Pernod Ricard on project-based work, particularly around social media in and around the Greater China region. Pernod has now expanded this to cover all of Asia, starting with a multi-brand social acceleration program that the agency has been working with Pernod on.
According to Analogfolk, its project-led work also included the launch of Pernod Ricard’s pilot Bar Stars platform, alongside The Media Village. The tool, which aims to help Hong Kong-based consumers find cocktail bars and bartenders in the city, will see a second release, which is currently being worked on.
Chris Ryan, MD and one of the founding partners of AnalogFolk Asia, said: “We are very proud of the scale of our achievement with the Pernod Ricard Asia team, particularly in relation to the social marketing mentorship program. It covers every facet of Pernod Ricard Asia’s business, from marketing to operations. We are looking forward to seeing the impact of the program on business results in the coming months”.
The appointment is a positive sign as the agency makes plans to grow further in APAC. AnalogFolk recently announced the hire of Jocelyn Liipfert Lam, who has a lot of Greater China experience and Summer Yang, the agency’s strategy manager recently hired from Abercrombie & Fitch in Shanghai.