New Balance has signed Leicester City goalkeeper Kasper Schmeichel as its new brand ambassador.
The Premier League winning player will now wear the latest New Balance Furon boots alongside the new Bright Cherry Furon goalkeeper gloves, for the 2016/17 season.
The deal marks the first time that the US brand has partnered with a Premier League goalkeeper, however the 29 year-old will go down in history as one of the most important players in the team that shocked the world when it won the Premier League title last season.
New Balance’s general manager, Richard Wright, said the brand was “delighted to have a player of Kasper’s calibre join us”.
He added: “His determination and drive to succeed make him an excellent addition to our roster of players. Our players are at the heart of everything we do, and we’re looking forward to working with Kasper to further develop our range of goalkeeper products.”
Discussing the partnership Schmeichel said: “New Balance is one of the most exciting brands in football at the moment and I’m thrilled to be joining the team. My biggest goal for next season is to keep improving my game and I’m excited to work with New Balance to do this. I can’t wait to represent the brand as we defend the Premier League title and play some of the best teams in Europe in the new season.”