Digital agency Lab is to launch its new branding and website tomorrow, aimed at putting ‘human understanding’ at the centre of its strategy.
After a merger with Neuro Agency earlier this year, the new branding reflects Lab’s dedication to understanding human behaviour and creating engaging digital experiences through a mixture of psychology, behavioural economics and neuromarketing.
Jonny Tooze, managing director and founder of Lab, said: ““We want to be the most human-savvy digital agency in the country. It’s about having a deep understanding of human behaviour that filters right through the agency and influences all areas of our work. Our new brand reflects the growth and development of Lab over the last few years. I’m truly excited that we are now offering this unique service to our clients and the incredible impact it’s having on their organisations.”
Director of human technology at the agency, Daryll Scott, said: “The more we move into bigger solutions, the more it becomes about understanding the game we are really playing; which is engaging users, consumers and communities. The difference between okay performance and brilliant performance is a result of how well we understand the human element.”
Founded in Guildford 13 years ago, Lab now employs nearly 50 people across four offices in London, Surrey, Croatia and South Africa.