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Gyro Marketing

Kimberly Bates joins Gyro New York as chief strategy and innovation officer

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By Doug Zanger, Americas Editor

July 12, 2016 | 3 min read

Global B2B creative leader Gyro has appointed Kimberly Bates as chief strategy and innovation officer of their New York office. Previously at McGarry Bowen, Bates will be responsible for leading strategy in New York and have a hand in continuing Gyro’s global innovation agenda. She joins the Gyro New York leadership team of Gyro managing director Wendy Lurrie and executive creative director Vito Zarrillo.

“Kimberly possesses a unique combination of energy, innovative thinking and experience in all aspects of strategy. She will amplify all of our efforts to create powerful, humanly relevant solutions for our clients,” said Lurrie. “As business evolves and our clients needs evolve with ever-increasing velocity, it is more important than ever that we continue to turbo charge our strategic capabilities throughout our offerings. Kimberly is central to that effort.”

Bates brings an impressive breadth and depth of experience. For more than two decades, she has been at the vanguard of leadership for companies such as PHD Worldwide, Publicis Kaplan Thaler, Arnell Group and Nielsen — and has led strategy for some of the world’s top brands including Pepsi, McDonald's, Google, Mercedes, Sony, Bank of America, Procter & Gamble, Revlon, Elizabeth Arden, Masterfoods, Unilever, Verizon, GSK, Pfizer, Chrysler, Lego, Old Navy and Foot Locker. Bates also was also on the brand side, at Time Warner Cable, where she led the company’s first-ever company-wide corporate rebrand — and built the first internal communications strategy and planning department from scratch.

“Companies are going through historical digital transformation into software platforms to deliver their ideas, products, services and experiences. It’s both an exciting and confusing time. Brands are now a sum of not only their beliefs, but also behaviors. Communications have become a fluid stream of real-time interactions at the speed of tech and culture. These interactions need to be more humanly relevant and personalized to have meaningful impact on business decision making today,” said Bates. “That’s why I am thrilled to join an agency that is leading this new ‘business-to-people’ thinking in our industry and around the world.”

Leadership also plays an important role in Bates’ career and life. She founded The WSDM, the first live wisdom/well-being salon series and personal coaching for women of any age or industry in New York City that has drawn several important female industry luminaries such as Robin Koval, Allison Arden and Sara Arnell.

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