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Doner names Eric Weisberg as first-ever global creative chief

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By Doug Zanger | Americas Editor

July 12, 2016 | 3 min read

Detroit-based Doner, part of MDC Partners, has announced the appointment of Eric Weisberg as their first global chief creative officer. He will oversee creative across all Doner offices and and clients, reporting to David DeMuth, Doner global CEO and president. Weisberg will relocate to Doner’s Detroit HQ after 15 years at JWT in New York.

The nearly 80-year old agency made the move on the heels of some strong momentum, with key agency of record wins from brands such as Food Lion, Children’s Mercy of Kansas City (Detroit), GEOX (London) — and digital agency of record assignments for Nestlé’s Nescafé, Clásico and Taster’s Choice, and DiGiornio and California Pizza Kitchen frozen brands (LA).

“Eric really stood apart as a collaborative, impact-driven creative leader who has a strong vision for the future and who will help us build a culture of inventive creativity. His expertise in storytelling, technology, data and media will elevate our creativity to better solve modern marketing challenges,” said DeMuth. “As we continue to focus on the emerging needs of our clients and leveraging the power of our integrated capabilities, Eric shares both our desire to flex our creative muscles in new ways and our ambition to fuel the positive momentum building across the Doner network.”

Rob Strasberg, co-CEO and chief creative officer, will move in to the role of global creative chairman, and will focus on the agency’s talent development and Doner’s philanthropic efforts.

“We couldn't be more excited to have Eric join Doner,” said Strasberg. “Eric is an experienced, multi-faceted creative leader, who will elevate Doner’s legacy for great work by taking advantage of the modern creative toolbox to power ideas that move people."

At JWT, Weisberg evolved into the position of global executive creative director and led creative for a number of global and national brands including Johnson & Johnson, KPMG, Nestlé, Northwell Health and Wild Turkey, among others. His teams were highly-awarded, including the first-ever Mobile Cannes Gold Lion for a Band-Aid project that brought Kermit the Frog and the Muppets to life in an augmented reality project.

“[The agency is] an underestimated giant in the industry,” said Weisberg, “Doner is a network with amazing people, impressive clients, beautiful work and incomparable real-time production capabilities. By adding even more disruptive innovation, Doner can unleash its full potential.”

Prior to JWT, Weisberg made the rounds at Leo Burnett, Saatchi & Saatchi and K2 Digital where he worked on the likes of Allstate, Delta Airlines, General Mills and Pfizer. Outside of the day-to-day walls of advertising, Weisberg teaches at the School for Visual Arts in New York and sits on the IAB advisory board.

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