YouTube CEO Susan Wojcicki urges stars to call out racism and violence on their channels
YouTube chief executive Susan Wojcicki has urged the platform's largest content creators to harness their power and influence to call out instances of racism and violence online, against a backdrop of social instability in the US.
Reaching out directly via the site's creator blog Wojcicki said: "There’s no group of people on Earth that has more power to move people than you do.
"How you use your voice is up to you. But if you can use it to help us all figure out how to live together in respect, to lend support to the Black community, to Dallas and to all the victims’ families, we need to hear it."
Wojcicki’s remarks come as the US grapples with an outbreak of racial tension in the wake of a series of killings, with attention focused on the deaths of black men at the hands of white police officers and the subsequent deaths of five white police officers during a Black Lives Matter Protest.
Describing the current situation as "unacceptable violence and racial injustice" Wojcicki concluded: "I can’t do what you do, but change needs to happen, so let’s see what we can do together."