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Adam&EveDDB Creative Ad of the Week

Creative Work of the Week: Skittles forfeits its rainbow to celebrate Pride in London

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By Gillian West, Social media manager

July 11, 2016 | 1 min read

By forfeiting its rainbow for Pride in London celebrations Skittles has won over The Drum readers.

Working with Adam&EveDDB, the confectionary brand kicked off celebrations in London last month with an open letter announcing that during Pride ‘only one rainbow deserves to be the centres of attention’.

Therefore, Skittles gave up its famous colours to ensure that the focus was squarely on the one rainbow that mattered…Pride’s.

Skittles: Give the rainbow by Adam&EveDDB

By Skittles

Overall Rating 5/5

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Adam&EveDDB Creative Ad of the Week

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