CNBC will take its morning show on to Facebook Live to tap into post-Brexit audience
CNBC International will trial streaming its daily morning show Street Signs via its Facebook page this week to tap into a resurgence of digital viewers after seeing a spike in traffic to its site since the EU referendum.
CNBC International, Europe’s number one business and financial news channel, has reported an unprecedented volume of people coming to the network over the last two weeks following the Brexit fallout, and will use this opportunity to trial its product with a Facebook audience.
While many news organizations have been increasingly using Facebook Live to report breaking news to its followers, CNBC’s trial though will look at whether news organizations can attract regular viewers to a specific show on a digital platform, on a regular basis.
CNBC London Studio
This week’s streaming of Street Signs will allow CNBC’s social media audience to view its TV product for the first time, and comes as part of a digital movement in the channel as more news organisations are distributing cross-platform.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
CNBC International’s head of news and programming, John Casey said: “Alongside surging traffic from our core C-Suite and investor audience, we have noted a marked increase in the number of millennials using our product. They are mainly consuming social content via mobile and tablet. Our Facebook Live trial will allow our digital native audience to trial our TV product for the first time.”
The live streaming of Street Signs will be broadcast daily on CNBC International’s Facebook page between 9am and 10am BST. Following the trial the network will make a decision as to whether the daily Facebook Live stream will become a permanent feature.
CNBC International’s social media team will use the TV ad-breaks to get Facebook users to discuss and engage with the on-air content through polls and reactive comments which presenters will use as talking points to help shape the show. During the ad breaks CNBC's social media editor, Cristy Garrett and reporter Nancy Hungerford will be in the news room talking to the Facebook audience and discussing the comments.
The ad breaks will also provide viewers with a behind-the-scenes look at CNBC International’s London headquarters.