Disney reveals bank of 400 emojis
Disney has unveiled some 400 themed emojis inspired by its films from across the decades, including Alice in Wonderland, The Little Mermaid, Aladdin and Lilo and Stitch.
Disney Games released a trailer on YouTube this week which shows that for users to collect the emojis they’ll first have to play a game called "Disney Emoji Blitz."
"Collect and play with hundreds of Disney and Pixar emojis like never before in an exciting matching game! Play fast-paced rounds of match-3 to earn prizes, complete missions, and discover new emojis,” the film explains.
The Disney emoji will be released to iOS and Android.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up